Working calculators for merch buyers.
Four interactive calculators that turn an abstract merch decision into a number. Math published in the open and unit tested; every coefficient is documented in the source.
- Operational
ROI calculator
Three inputs: company size, orders per year, average order value. Outputs: ops time saved, cost saved, packaging avoided, Net 30 cashflow benefit.
- ESG
Sustainability calculator
Programme shape inputs. Outputs: packaging plastic avoided, CO2e avoided, dead stock removed, FSC trees not felled per year.
- Marketing
ROI vs paid ads calculator
Annual merch spend, paid ad CPM, wear lifetime, recipients, impressions per day. Outputs: total impressions, merch CPM, equivalent paid ad spend.
- Marketing
Cost per impression for swag
Unit cost, lifetime, impressions per day. Outputs: lifetime impressions, cost per impression, cost per 1,000 impressions.