A short list of teams that buy from us.
We do not name every customer. The ones below said yes when we asked. If you want a reference call, we can arrange one inside a week.
Programme shapes
Most B2B merch falls into one of these six shapes. Each has its own rhythm, recipient list, and approval flow. We have a workspace template for each.
Welcome kits
New starter kits for distributed and in office teams. Shipped to the recipient address on the first day or before.
- A 50 person remote first SaaS company onboarding two starters a week across nine countries.
- A 200 person hybrid company shipping the same kit to four offices and home addresses.
- A 600 person company in healthcare with a mandatory welcome kit on day one.
Client gifts
Outbound gifting to clients, prospects, and partners. Per recipient packaging, named cards, scheduled delivery.
- A management consultancy shipping a year end gift to 180 named clients.
- A law firm sending a moving in gift to every new client signed in the quarter.
- A B2B SaaS sales team shipping a sample box to qualified accounts in a target list.
Event giveaways and trade shows
Tiered giveaway ladders: a low cost qualifier, a mid tier swap for email, a top tier hand off for a qualified lead.
- A creative agency at six European trade shows a year with three tiers per booth.
- A B2B SaaS company at AWS Reinvent with a top tier gift kept behind the booth.
- A retail brand running a pop up with 1,200 attendees and a single qualifying item.
Uniform and field kit programmes
Standing orders for client facing teams: hospitality, field sales, on site engineers, retail.
- A coffee chain reordering 800 staff aprons quarterly.
- A field sales team in financial services with a tiered uniform by region.
- A retail concept rolling out a new uniform across 24 locations.
Milestone and recognition
Anniversary kits, promotion gifts, retirement boxes, internal awards. Triggered by the People Ops calendar.
- A People Ops team running one year and three year anniversary kits for a 400 person company.
- A founder writing personally signed cards for every promotion.
- A leadership team gifting a curated box on a leaver milestone.
Event drops and limited runs
Single use, time bound drops tied to a launch, a conference, or an anniversary. Often co branded with another company.
- A product launch kit for the press list, 80 recipients, one day production.
- A co branded drop with a partner at an industry conference.
- A team off site kit shipped to the venue ahead of arrival.
Case studies
2 live · 2 sectors
- B2B SaaS
How a London SaaS team replaced four merch suppliers with one welcome-kit programme
New-hire kits sent to 47 recipients in 11 countries on one approval, one invoice. Three weeks of post-office work replaced with one platform.
Read the case study →- Recipients per quarter
- 47
- Countries shipped to
- 11
- Approval cycles
- 1 (was 4)
- Per kit cost
- £82
- Brand and design
A Berlin agency rebuilt its trade-show giveaway tier ladder around real conversion
Replaced a flat £8 per attendee event-gift line with a three-tier ladder driven by lead qualification. Booth converted at three times the prior rate.
Read the case study →- Events per year
- 6
- Drive-by spend
- £0.80 each
- Mid-tier swap-for-email
- £11 each
- Top-tier qualified-lead gift
- £42 each
More case studies join this page as we get written permission to publish. If you would like to be featured, write to hello@normamade.com.
Want a programme like one of these?
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