About Norma

We started Norma after spending the last decade ordering company merch for other companies. The tees were thin. The hoodies pulled out of shape. The suppliers who could tell us where the cotton came from were rare; the ones who packaged the kit like a gift were rarer.

So we built the supplier we wished existed.

What Norma is

Norma is a UK based platform for heavyweight company merch. The catalogue is short on purpose; thirty items, picked one by one, each with a clear job. Every tee is GOTS certified organic cotton at 180gsm or above. Every hoodie is 350gsm minimum, made in EU mills, printed in the UK. Every notebook is hardback. The packaging is kraft and paper.

You can place a one item order. You can place a 47 address order. The platform routes the parcels, validates the addresses, and bills the workspace. The procurement questions get answered in writing, in 48 hours.

What Norma is not

Norma is not a marketplace with thirty thousand items, half of which were last printed in 2019. We do not stock plastic pens, plastic keyrings, or stress balls. We do not pad the catalogue with novelty items somebody might buy by accident. We do not make "eco friendly" claims without certification numbers behind them.

There are good suppliers who do the warehouse and bulk model. We are not one of them. The work we do is at the curated, on demand, design first end of the market.

How we work

Print on demand, mostly in the UK. Two to four working days to production. Two to three more for UK shipping. Multi address shipping on one approval. Net 30 invoicing for B2B accounts that need it.

For the first month, our team reads every B2B order over £500 before it ships. We do this because launch is the moment to find out what we got wrong, and we cannot find that out if we are not paying attention.

Manufacturing approach

Three principles. Every product in the catalogue maps to one of them, and the product page shows which.

1. Weight first. A 180gsm tee feels different from a 140gsm one. A 400gsm hoodie holds its shape after twenty washes; a 280gsm hoodie does not. Every fabric weight is published, in grams per square metre, on the product page. No "premium quality" without a number.
2. Certified materials. GOTS for organic cotton. GRS for recycled polyester. RWS where wool appears. The certification number sits on the product page next to the fabric weight. If we cannot certify a material, we do not call it certified.
3. Print where the items are made. UK apparel is printed in the UK. EU stationery is printed in the EU. We do not ship blanks across an ocean to print a logo on them. Lead time is two to four working days; quality control is one room away from the press.

The print methods we use, and the placements they suit:

• DTG (direct to garment) for full colour artwork on cotton apparel. Best for soft hand feel and photographic logos.
• Screen print for two to four colour blocks at scale. Best when 250 or more units share an artwork.
• Embroidery for outerwear, polos, headwear. Best when the artwork is a single solid logo and durability matters more than fine detail.
• Foil stamp on notebooks and packaging. One colour. Long lasting. The right finish for stationery.
• Engrave on bottles and pens. Permanent. Subtle.

Every design uploaded to the workspace runs a print readiness check before it leaves the platform. Resolution, colour space, bleed, the right file format for the chosen method. If a file fails, you see the failure before it costs anyone anything.

Where we came from

Norma sits inside the Stephen Crowther brand network: Superkin (pet health), Superwild (pet nutrition), and now Norma (heavyweight company merch). The thread between them is the same. Find a category where the legacy players have stopped trying, build the version we would buy ourselves, and ship it.

If you have ordered from us at one of the others, you already know the bar.

The founder

Stephen Crowther founded Superkin in 2018 (pet health, sold direct in the UK and EU) and Superwild in 2022 (pet nutrition, same model). Norma is the third brand under the same operating thesis: find a category where the legacy players have stopped trying, build the version the founder would buy themselves, ship it.

Before Superkin, Stephen ordered the merch at three software companies between 2010 and 2018. The lessons that landed in Norma were the lessons learned from that side of the desk. What a People Ops lead actually needs from a supplier. What procurement needs in writing. What the new starter sees when the box lands.

A longer bio sits on the press page. Press enquiries go to press@normamade.com.

The team

Norma is a small team in London. We are hiring slowly and deliberately. If you have run People Ops at a 50 to 500 person company and you have an opinion about what makes a welcome kit land, we would like to talk. Open roles sit on the careers page.

Get in touch

hello@normamade.com goes to a real inbox. We read everything.

For UK B2B accounts, we book walkthrough calls at /b2b/walkthrough. The call is 25 minutes; we show you the platform, you tell us what you actually need, and we are honest about whether Norma is the right fit. If it is not, we will tell you.