We pick the merch, you do everything else.
Norma started because the people who run it kept buying bad merch. We could not find one supplier who did heavyweight cotton, multi address shipping and grown up paperwork. So we built it.
The bar
We say no to thin cotton, fast fashion sweats, foil printed lanyards and anything we would not own ourselves. The catalogue is small on purpose.
What we make and where
Apparel
Printed and embroidered in the UK.
Drinkware
Steel, ceramic and glass, built for daily use.
Stationery
Printed letterpress and digital in the UK.
Tech accessories
Made to spec in Portugal.
Who buys from us
Series A to listed companies. People Ops teams running onboarding programmes, marketing teams running events, founders sending client gifts.
The numbers
- 2 to 4
- Working days from artwork sign off to dispatch.
- 14 days
- Defect cover, full reprint.
- 0.4%
- Defect rate on the last 12 months of apparel.
- 47
- Countries we have shipped to from one order.
The founder
Stephen Crowther
Founder
Founded Superkin in 2018 and Superwild in 2022, and now Norma. Before that, ordered the merch at three software companies for eight years and got frustrated enough to build the supplier that did not exist.
We are a small team in London, growing deliberately. Ask about open roles.
Twenty minutes, no slides
If you are sizing up a programme, book a 20 minute call. We will tell you whether we can help, and if not, point you to someone who can.
Book a 20 minute call