Thoughtfully chosen. Made your own.
Norma brings carefully selected products and personalisation together. We help businesses create merchandise for their people and customers, and individuals make something personal.
The bar
We choose clothing, gifts and everyday essentials for their materials, design and usefulness. A focused range makes it easier to find something that suits your brief.
What we make and where
- Apparel
- Printed or embroidered to order.
- Drinkware
- Steel, ceramic and glass, built for daily use.
- Stationery
- Notebooks and cards, printed to order.
- Tech accessories
- Everyday desk and travel kit, branded to order.
Who buys from us
We work with people organising team clothing, welcome kits, client gifts and events. Our shop is also open to personal projects and gifts.
Support beyond the product
Company Stores let your team choose from an approved range. Swag Locker keeps your stock ready to send. Shared workspaces help you manage orders, artwork and approvals together.
Explore business servicesThe founder
Stephen Crowther
Founder
Founded Superkin in 2018 and Superwild in 2022, and now Norma. Before that, ordered the merch at three software companies for eight years and got frustrated enough to build the supplier that did not exist.
We are a small team in London, growing deliberately. Ask about open roles.
Let’s talk about what you’re making
Tell us about your order or the programme you’re planning. We’ll help you work out the next step.
Book a call
