Guides to choosing well
Understand materials, plan your budget and explore ways to order and deliver personalised products.
- Apparel8 min read
The heavyweight GSM guide
Answers: How do I read a fabric weight spec sheet?
What grams per square metre actually means, the thresholds that matter per category, and how suppliers hide a low number behind marketing language.
- Apparel7 min read
Cotton variants for company merch
Answers: Which cotton should we order on a B2B merch programme?
Conventional, organic, recycled, Pima, Supima, combed ring spun, slub. What each one is, what it costs, and which job it is best for.
- Procurement9 min read
The total cost of bad merch
Answers: How do I justify a higher unit price to procurement?
The £6 t-shirt costs more than the £18 one. A working accounting of unit price, ops time, re packaging, rework, brand cost, and storage write off.
- Operations10 min read
The multi recipient swag drop playbook
Answers: How do we run a distributed merch drop without an internal post office?
A six phase playbook for shipping one order to many recipients: list quality, kit spec, production, dispatch, recovery, post mortem.