Buyers guides for company merch.
Four working guides for the people who actually order the merch. Each one answers a single intent: a fabric weight question, a cotton variant question, a procurement question, an operations question. No fluff.
- Apparel8 min read
The heavyweight GSM guide
Answers: How do I read a fabric weight spec sheet?
What grams per square metre actually means, the thresholds that matter per category, and how suppliers hide a low number behind marketing language.
- Apparel7 min read
Cotton variants for company merch
Answers: Which cotton should we order on a B2B merch programme?
Conventional, organic, recycled, Pima, Supima, combed ring spun, slub. What each one is, what it costs, and which job it is best for.
- Procurement9 min read
The total cost of bad merch
Answers: How do I justify a higher unit price to procurement?
The £6 t-shirt costs more than the £18 one. A working accounting of unit price, ops time, re packaging, rework, brand cost, and storage write off.
- Operations10 min read
The multi recipient swag drop playbook
Answers: How do we run a distributed merch drop without an internal post office?
A six phase playbook for shipping one order to many recipients: list quality, kit spec, production, dispatch, recovery, post mortem.
Want a guide on your specific brief?
Tell us the question. If it is one buyers and procurement teams ask, we will write the guide and publish it here. The next four guides on the roster come from customer interviews.