Accessibility statement

Norma Ltd is committed to making normamade.com accessible to as many people as possible, regardless of disability, assistive technology, or browsing context. This statement is honest about where we are in that work and where we still need to close gaps.

Our target standard

We are working toward the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. This is the standard referenced by the Equality Act 2010 and the Public Sector Bodies Accessibility Regulations 2018. The site partially conforms today: several known failures listed below remain outstanding. Our target date for full WCAG 2.1 AA conformance is 30 September 2026.

What we have done

• Semantic HTML: pages are built with appropriate heading hierarchy, landmark regions, and HTML elements that carry meaning for screen readers.
• Keyboard navigation: all interactive elements are reachable and operable by keyboard. Focus is visible at all times.
• ARIA labels: buttons, form fields, and icon-only controls carry descriptive ARIA labels where the visible text alone is insufficient.
• Colour contrast: body text and interactive elements meet the WCAG AA contrast ratios of 4.5:1 for normal text and 3:1 for large text.
• Responsive design: the site is fully usable at 320px viewport width and scales to large screens without horizontal scrolling.
• No motion by default on reduced-motion: animations and transitions are suppressed when the user has enabled the prefers-reduced-motion setting.
• Alt text: all meaningful images carry descriptive alt text. Decorative images are marked with empty alt attributes.

Known limitations

We are aware of the following areas where accessibility is not yet fully resolved:

• Decorative placeholder images: some catalogue and editorial pages still render branded placeholder images with empty alt attributes pending the photography pass. Where the image carries meaning we are replacing the placeholder with a described version.
• Live region coverage: a few asynchronous updates (filter results, cart additions, form submission status) do not yet announce through aria-live regions. We are auditing every async surface and adding the appropriate polite or assertive live region before the 30 September 2026 target.
• Tab components: two tab interfaces are missing aria-controls bindings between the tab and its panel. The fix is in the shared component library and will land across every consumer in the same pass.
• Support chat widget: our in-house support chat is a form that files a ticket. Some keyboard navigation flows within it do not yet fully meet WCAG AA. The fix is in progress against the 30 September 2026 target. In the meantime, you can reach our support team by emailing hello@normamade.com directly.
• Product builder (canvas): the drag-and-drop design builder uses an HTML canvas and is not fully navigable by keyboard. We are developing a form-based alternative for users who cannot use the canvas. Until this is available, please contact our team and we will configure your order manually.

How to report an accessibility issue

If you encounter a barrier on our site, we want to know. Please email hello@normamade.com with "Accessibility" in the subject line. Include:

• The URL of the page where you encountered the issue.
• A description of what you were trying to do and what happened instead.
• The assistive technology and browser you are using, if known.

We will acknowledge your report within 5 working days. We aim to fix critical accessibility issues within 30 working days and will keep you updated on progress.

Enforcement

If you are not satisfied with our response, you can contact the Equality Advisory and Support Service (EASS):

• Website: equalityadvisoryservice.com
• Telephone: 0808 800 0082
• Textphone: 0808 800 0084

Technical information

This site is built with Next.js (server-side rendered HTML), React, and Tailwind CSS. We test keyboard navigation manually and run automated accessibility checks using axe-core as part of our continuous integration pipeline. We also conduct periodic manual reviews using NVDA on Windows and VoiceOver on macOS and iOS.

Statement details

This accessibility statement was last reviewed on 19 May 2026. We review it at least annually and update it whenever our accessibility position materially changes.