Partners

We work with three kinds of partner. Each one is a real, signed agreement, not a logo wall.

Resellers

For agencies and consultancies that order swag on behalf of their clients.

You manage the brief and the client relationship; we manage the catalogue, the print run, and the fulfilment. Reseller margin is set on a tiered basis against the rolling twelve month volume. Net 30 invoicing comes as standard. Your client never sees Norma branding on the packaging unless you want them to.

What resellers get from Norma:

• A dedicated workspace with multi member access and your team in the address book.
• A reseller margin schedule, signed off in writing before the first order.
• Net 30 invoicing on a single monthly invoice across all client work.
• White label packaging on request. Slip in your own thank you card, your own delivery note.
• A named account contact who answers within one working day.

If you run an agency, consultancy, or events business and you place at least £15,000 of merch a year for clients, write to partners@normamade.com with a one paragraph note on the kind of work you do.

Agencies (creative and design)

For brand, design, and packaging agencies that ship campaigns or launches with branded items in them.

Agency partnerships are project shaped, not retainer shaped. We work on a per project basis: we get briefed on the campaign, we propose the items, we mock them up, we deliver. The agency owns the client relationship and the creative direction; we own the manufacturing, the print, and the delivery.

What we ship for agency partners:

• A 48 hour turnaround on quote requests, with itemised pricing.
• Mock up images at production resolution, suitable for pitch decks.
• A named print contact who reads every brief.
• Sample kit dispatch within five working days of approval.
• Optional white label fulfilment, with the agency's brand on the dispatch note.

To open an agency account, email partners@normamade.com with a portfolio link.

Procurement platforms

For companies that procure through a managed platform: Coupa, Ariba, Concur, or a custom internal system.

Norma is set up to plug into procurement platforms via a punch out catalogue, a static SKU sheet, or a flat file feed, depending on the buyer's system. We hold an active vendor record under each platform's onboarding pack. We can issue PO referenced invoices, accept blanket POs, and run a managed catalogue restricted to the buyer's approved SKU list.

The integrations we currently support:

• Coupa. Static catalogue or punch out, depending on the contract. PO reference appears on every invoice.
• Ariba. Vendor onboarding complete on request. Catalogue cXML feed available.
• Concur. Travel and expense integration for ad hoc orders under a per user limit.
• Internal procurement systems. We integrate via a CSV or JSON feed, plus a webhook for order status. Implementation lead time is two to three weeks.

For procurement integration enquiries, email partners@normamade.com with the platform name and the rough annual volume. We respond with an onboarding pack within 48 hours.

What we do not do

• We do not pay referral commissions to individuals. Reseller margin is contractual and audited.
• We do not white label every brand in the catalogue. The fabric, the print, and the certifications stay Norma; only the packaging changes.
• We do not work with affiliate marketing networks. Partnerships are signed agreements, not promo codes.
• We do not run a "preferred partner" badge programme. If we work together, the customer sees the work, not a badge.

Becoming a partner

Three steps, four to six weeks end to end.

1. Introductory call. Twenty five minutes. We learn what you do, you learn what we do. No pitch deck required.
2. Pilot project. A real order at real volume. We agree the margin, the lead time, and the packaging up front.
3. Signed agreement. A two page partner agreement covering margin, payment terms, IP, and termination. No exclusivity clauses.

Email partners@normamade.com to start. We reply within 48 hours.