ROI vs paid ads
Five inputs, four outputs. What the same impression volume would cost on paid ads at the CPM you enter, against the cost of your merch programme.
Equivalent reach
What the same impression volume would cost on paid ads at the CPM you entered.
- Total annual impressions
- 432,000
- Merch programme CPM
- £69.40
- Equivalent paid ad spend
- £6,480
- Effective multiplier
- 0.2×
Useful framing for marketing budget conversations. Not a substitute for measured attribution.