Cost per impression for swag
Three inputs, three outputs. What you pay per pair of eyeballs on the item over its lifetime.
Cost per impression
What you pay per pair of eyeballs on the item over its lifetime.
- Lifetime impressions
- 3,650
- Cost per impression
- £0.0096
- Cost per 1,000 impressions
- £9.60
A heavyweight tee at £18 worn for 365 days at 10 impressions per day costs less than 0.5 pence per impression. The same eyeballs on display advertising sit at three to twenty times that.