Heavyweight merch for software companies, startups, and platform brands.
People Ops, founders, and engineering teams at 50 to 5,000 person software companies.
Software companies hire fast, ship globally, and care about the small visual details. The shape of a Norma tech programme reflects that: distributed new hire kits, recurring anniversary milestones, conference top tier gifts, and an apparel programme that holds up against the engineers wardrobe of premium basics. Most of the launch design partners for Norma sit in tech.
Programme shapes we see
- New hire welcome kits, shipped to 5 to 50 countries on rolling onboarding.
- Anniversary kits at year one and year three milestones.
- Conference top tier gifts for AWS Reinvent, KubeCon, RSA, and similar.
- Open source contributor thank you kits, triggered by GitHub events.
- Internal launch day apparel for product release moments.
- Investor and board member gifting at close or annual review.
Example kits
Anonymised kit shapes seen across the audience. Real customer detail joins this page as written permission to publish lands.
Distributed welcome kit
Heavyweight tee, hardback notebook, ceramic mug, letterpress card. Around £75 per recipient. Ships to nine to twelve countries on a single approval.
Conference top tier gift
Heavyweight hoodie, felt laptop sleeve, brand colour tote, letterpress card. Around £130 per recipient. Reserved for qualified leads, kept behind the booth.
Open source contributor pack
Heavyweight tee plus stickers plus letterpress thank you card. Around £35 per recipient. Triggered automatically by repo events.
Notes worth knowing
- Most tech companies ship to 9 to 15 countries on a typical welcome kit drop. International dispatch is the operational lift.
- Engineers care about apparel cut and fit. The premium block is the deciding factor, not the price.
- Open source contributor recognition is a low cost high signal programme. Worth budgeting for.
Run a tech programme through Norma.
People Ops, founders, and engineering teams at 50 to 5,000 person software companies. run the same workspace shape: roles, approval rules, multi address shipping, Net 30 invoicing. Browse the catalogue and start with a kit.
Start Shopping
Other industries
- Agencies
Brand, design, and creative agencies running merch for clients and themselves.
- Hospitality
Uniform, retail, and guest merch programmes for restaurants, hotels, and venues.
- Retail
Store opening, employee, and seasonal merch for retail brands.