Uniform, retail, and guest merch programmes for restaurants, hotels, and venues.
Founders, operations directors, and brand managers at independent restaurants, hotel groups, venues, and members clubs.
Hospitality runs three distinct merch programmes in parallel. Staff uniform that travels through the wash cycle daily. Retail merch sold to guests as a brand take home. Guest gifting on key moments (arrival, departure, anniversaries). Each programme has its own quality bar, lead time, and pricing curve. Norma supports all three through a single workspace.
Programme shapes we see
- Staff uniform: aprons, polos, tees, caps. Reordered quarterly.
- Retail merch: branded tees, hoodies, totes, mugs sold at the venue.
- Guest arrival gifting: welcome cards, branded slippers, small kits.
- VIP and members club kits at membership anniversary milestones.
- Event programme merch for residencies, takeovers, and pop ups.
- Wholesale merch for shops, retailers, and resale partners.
Example kits
Anonymised kit shapes seen across the audience. Real customer detail joins this page as written permission to publish lands.
Staff apron programme
Heavy canvas apron with embroidered logo, replacement schedule every six months. Around £18 per unit at 250 unit reorder volume.
Retail merch line
Heavyweight tee, branded mug, embroidered cap. Wholesale spec set; venue sets retail. Reorder cycle as stock turns.
Members anniversary kit
Letterpress card, heavyweight hoodie, members token. Around £95 per recipient. Triggered automatically on the membership anniversary date.
Notes worth knowing
- Uniform programmes need a tight replacement schedule. Build the cycle into the workspace ordering rhythm.
- Retail merch has different VAT and corporation tax treatment than employee merch. Plan with the finance team.
- Embroidery is the right print method for staff facing items that travel through industrial wash cycles.
Run a hospitality programme through Norma.
Founders, operations directors, and brand managers at independent restaurants, hotel groups, venues, and members clubs. use the same workspace shape: roles, approval rules, multi address shipping, Net 30 invoicing. Twenty five minutes on a call walks you through the lot.