Brand, design, and creative agencies running merch for clients and themselves.

Agencies sit on both sides of the merch desk. They are buyers themselves, with internal team kits, anniversary gifts, and pitch event giveaways. They also brief, design, and execute merch programmes for their clients. Norma works with agencies as resellers (under a margin schedule) and as direct buyers. Pages on partnerships and resale terms live at [normamade.com/partners](/partners).

Programme shapes we see

• Internal team apparel for agency staff at all hands and offsites.
• Client gifts at programme kickoff and major milestone moments.
• Pitch event giveaways for new business pitches and creative reviews.
• Holiday gifting to clients with a tiered ladder by account size.
• Reseller programmes where the agency manages client merch end to end.
• Co branded drops for campaign launches and brand collaborations.

Example kits

Anonymised kit shapes seen across the audience. Real customer detail joins this page as written permission to publish lands.

Notes worth knowing

• Agencies need production grade mock up images to put in pitch decks. Norma ships those within 48 hours.
• White label packaging is available for resold programmes; the agencys brand sits on the dispatch note.
• Net 30 invoicing on a single monthly invoice across all client work simplifies the accounts payable cycle.