Size guide
Garment sizes vary by maker. Use the measurements on this page rather than the size letter to pick the right fit. Every product page also links the per-product size table at the bottom of the variant picker.
How to measure yourself
You need a soft tape measure and a t-shirt or hoodie that fits you well. Measure the existing garment, not your body, for the cleanest result.
- Chest: lay the garment flat and measure across the chest, one inch below the armhole, from edge to edge. Double the number for the full chest circumference.
- Length: measure from the highest point of the shoulder seam down to the hem.
- Sleeve: measure from the shoulder seam to the cuff.
Match those numbers against the table for the product you want.
Tee size table (typical 180-220 gsm cotton)
| Size | Chest (cm, full) | Length (cm) | Sleeve (cm) |
|---|---|---|---|
| XS | 92 | 66 | 19 |
| S | 96 | 69 | 20 |
| M | 100 | 72 | 21 |
| L | 104 | 74 | 22 |
| XL | 108 | 76 | 23 |
| XXL | 112 | 78 | 24 |
| 3XL | 116 | 80 | 25 |
Hoodie size table (typical 350-400 gsm cotton)
| Size | Chest (cm, full) | Length (cm) | Sleeve (cm) |
|---|---|---|---|
| XS | 100 | 66 | 60 |
| S | 104 | 68 | 61 |
| M | 108 | 70 | 62 |
| L | 112 | 72 | 63 |
| XL | 116 | 74 | 64 |
| XXL | 120 | 76 | 65 |
| 3XL | 124 | 78 | 66 |
Conversion
Norma sizes are UK / European. For US sizes, subtract one size (US M is closer to UK S). For Asian sizes, add one size (Asian L is closer to UK M).
Still not sure
Order a sample kit. We send up to 5 garments in different sizes, you keep what fits, and return the rest using the pre-paid label. See the sample kit ordering article.