Drop Week
A short window for limited edition Norma merch. New pieces, fixed run, ships when the window closes.
17 May 2026 to 26 May 2026
For: Newsletter list and inbound traffic
Drop week at Norma runs across seven working days. Every working day brings a new SKU detail page, a founder note, or a behind the scenes look at the manufacturing chain. Newsletter subscribers see the schedule a day ahead; existing customers get a free heavyweight tee on first order.
What ships
- Step 1
Day one: the catalogue
The curated range we stock today. Every product page shows the GSM, the certification number, and the country of origin.
- Step 2
Day two: the workspace
A walkthrough of the workspace shape that drives every B2B account: roles, approvals, multi recipient dispatch, Net 30 invoicing.
- Step 3
Day three: the founder essay
Stephen on why this category exists and how the operating thesis from Superkin and Superwild lands in Norma.
- Step 4
Day four: the heavyweight GSM guide
Plain English on fabric weight thresholds for company merch, with worked examples by category.
- Step 5
Day five: a peek inside production
A behind the scenes look at how our apparel, print, and stationery come together.
- Step 6
Day six: the first hundred
A short note on the first hundred B2B accounts: who they are, what they ordered, what we learned in the first week.
- Step 7
Day seven: the offer
A free heavyweight tee on every existing customer first order placed during drop week.
Numbers behind the campaign
- Six anonymised case studies live now.
- A curated range, every one certified.
- Net 30 invoicing for approved UK accounts inside 48 hours.
The campaign has ended.
The campaign window is closed. The catalogue is open if you want to follow up after the fact.
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